February 6, 2014
Amazing Optics and Stellar Performance Are at the Heart of Nikon's Newest COOLPIX Cameras
From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity
MELVILLE, NY – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly.”


COOLPIX S9700: With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x Dynamic Fine Zoom* packed into a compact body, the new COOLPIX S9700 is putting the power of NIKKOR optics into the hands of users who demand high quality images from a camera small enough to keep up with their active lifestyle. To help eliminate camera shake when utilizing this impressive zoom range, the S9700 incorporates Lens Shift VR image stabilization for share-worthy portraits or action shots. Sharing can happen immediately with the camera’s built-in Wi-Fi1 capability by transferring images to a compatible smart device and uploading them to social networks. Further enhancing the sharing of memories on an exciting trip, the COOLPIX S9700 also includes built-in GPS technology that lets the user see the exact longitude and latitude of where an image or video was captured.

A 16-megapixel BSI CMOS sensor contributes to the amazing image quality by producing breathtaking photos and Full HD 1080/60i videos. The COOLPIX S9700 also implements Hybrid VR image stabilization for stable video recording, even while handheld. From composing the perfect shot to viewing the photo in crisp detail, the COOLPIX S9700’s high resolution (921K-dot) 3.0-inch (7.5cm) bright OLED monitor helps the user do it all accurately.

COOLPIX S9700 will be available in February 2014 in Black and Red for a SRP of $349.95***.