Fujifilm expands its J range with four new versatile models
Announcement Date:
12 August 2008
Fujifilm today announces the latest additions to its range of high quality J series compacts, the FinePix J100, J110W, J120 and J150W. Aimed at consumers who want a choice of multipurpose fuss-free cameras, the J range of cameras are perfect family compacts, giving highest quality images at affordable prices. Fujifilm FinePix J100 range offers a core specification of a 10 Megapixel CCD sensor and a versatile and functional 5x optical zoom lens, but varies the LCD size and lens for maximum choice.
Fujifilm prides itself in making cameras for every type of consumer, whether they are an aspiring professional or a fuss-free happy snapper. Behind every Fujifilm camera is the guarantee of stunning image quality - the heart of the FinePix brand - and the new, affordable FinePix J-cameras are no exception. Since its launch in January 2008, the J-range has been extremely popular with consumers who demand elegant, fashionable cameras that capture breathtaking images at the touch of a button. The J-range is the ultimate family camera; accessible and easy to use, it can be picked up and enjoyed by any member of the family, regardless of their experience behind the lens, to record life's precious memories.
Consumers deserve the best at whatever the price point, and Fujifilm engineers have not compromised on image quality. The image engine of the new J series cameras is built around the combination of a 10 Megapixel CCD and a specially designed FinePix DSP (digital signal processor), borrowed from a number of Fujifilm's higher priced compacts. In addition, Fujifilm has invested in a 'best in class' Fujinon 5x zoom lens to ensure every pixel is reproduced as clearly and as faithfully as possible to produce stunning images.
Family 'enthusiast' photographers tend to prefer wide-angle - so the FinePix J110W and J150W offer a focal range of 28mm-140mm, making it ideal for a range of photographic subjects. For those who worry less about wide shots and prefer a greater telephoto reach - for candid portrait photography or for general travel photography – the telephoto range of the FinePix J100 and J120 is extended to 175mm (starting at the standard 35mm) pulling the furthest subjects nearer, but not compromising on image quality.
There's also the choice of screen size. Some consumers love the big 3" screen, some are content with 2.7". The FinePix J100 and J110W have a 2.7" LCD screen and the FinePix J150W and J120 offer the bigger 3" LCD screen. All screens are high quality 230,000 pixel, amorphous silicon TFT LCDs. All you need to do is marry up the screen size you desire with the zoom range you want. The choice is yours.
With such a range of choice on the shelves nowadays, design and styling have to be perfect to win the sale. Despite the higher quality 5x zoom optic, the FinePix J100 series cameras are remarkably slim at only 22.6mm wide. Encased in a high-grade brushed aluminium metal shell, they are not only well protected from bumps and scrapes, but give a simple, yet elegant design, which will turn the eye of the most discerning of consumers.
Unlike many other cameras at this price point, the FinePix J100 series comes with a rechargeable NP-45 lithium-ion battery and CP-45 charger, which is so much easier and cheaper than using standard AA alkaline batteries.
In addition, the new J cameras offer high ISO sensitivity to 1600, getting the best results from shooting in low light conditions, software-based Face Detection with auto red-eye removal, Picture Stabilisation, Continuous Shooting, 13 different shooting programs (Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text, Manual) and an internal memory of 24MB, just in case you fill your memory card up. A J-series camera will be become a faithful companion; its small size means it is easily portable, and most importantly it will produce amazing images that you'll be proud to share.
Adrian Clarke, Fujifilm's Director of Digital Products, said: "The J series continues to build on the Fujifilm tradition of offering consumers feature-rich, easy-to-use compact cameras. These new models give users greater choice, versatility and stylish design at affordable prices. For those who want a straightforward camera that takes great images, but don't want to break the bank, then Fujifilm's J range is the ideal choice."
Notes to Editors
*For up-to-date pricing, further information, images and products for review, please contact:
Katie Teesdale
Fujifilm UK Ltd
01234 572 101
07979 525398
kteesdale@fuji.co.uk
Lisa Graham
Fujifilm UK Ltd
01234 572 057
07778 477 815
lgraham@fuji.co.uk
Information about Fujifilm products, and high-resolution images, are also available at
www.fujifilm.co.uk/presscentre.
Availability & pricing
The FinePix J100, J110W, J120, J150W will be available from September*. Pricing and will be announced nearer to the date of the launch.
*Selected models will be available through selected retailers.
Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310
About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.
© 2008, Fujifilm UK Ltd. Specifications are subject to change.
J features at a glance:
FINEPIX J100 | FINEPIX J120 |
2.7" LCD screen | 3" LCD screen |
10 Megapixel CCD sensor | 10 Megapixel CCD sensor |
5x optical zoom lens (35-175mm equiv.) | 5x optical zoom lens (35-175mm equiv.) |
ISO 100-1600 | ISO 100-1600 |
Face Detection (software based) | Face Detection (software based) |
Picture Stabilisation | Picture Stabilisation |
22.6mm thin metal body | 22.6mm thin metal body |
Continuous shooting mode | Continuous shooting mode |
| |
FINEPIX J110W | FINEPIX J150W |
2.7" LCD screen | 3" LCD screen |
10 Megapixel CCD sensor | 10 Megapixel CCD sensor |
5x optical zoom lens (28-140mm equiv.) | 5x optical zoom lens (28-140mm equiv.) |
ISO 100-1600 | ISO 100-1600 |
Face Detection (software based) | Face Detection (software based) |
Picture Stabilisation | Picture Stabilisation |
22.6mm thin metal body | 22.6mm thin metal body |
Continuous shooting mode | Continuous shooting mode |
FinePix J150W/J110W Digital Camera – Specifications*
Number of Effective Pixels |
10.0 million pixels |
CCD Sensor |
1/2.3-inch CCD |
Storage Media |
Internal memory (Approx. 24MB)
SD memory card / SDHC memory card |
File Format |
Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG )
(Design rule for Camera File system compliant / DPOF-compatible) |
Number of Recorded Pixels |
Still image: 3,648 × 2,736 (10M) / 3,648 × 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 × 1,536 / 1,600 × 1,200 / 640×480 |
Lens |
Fujinon 5x Optical zoom lens, F 3.3 (Wide) - F5.1 (Telephoto) |
Lens Focal Length |
f=5.1 - 25.5mm, equivalent to 28 - 140mm on a 35mm camera |
Digital Zoom |
Approx. 5 .7x |
Aperture |
F3.3/5.2(Wide), F5.1/8.0 (Telephoto) |
Focus Distance
(from lens surface) |
Normal: Wide Angle: Approx. 60cm / 2.0 ft. to infinity
Telephoto: Approx. 1.2m / 3.9 ft. to infinity |
Macro: Wide angle: Approx. 5cm - 80cm / 2.0 in. - 2.6ft.
Telephoto: Approx. 80cm - 1.5 m / 2.6ft. - 4.9ft |
Sensitivity |
Auto / Equivalent to ISO 64 / 100 / 200 / 400 / 800 /1600/3200 (Standard Output Sensitivity) * ISO3200: 3M pixels or lower (Number of recorded pixels) |
Exposure Control |
TTL 256-zones metering |
Exposure Mode |
Programmed AE |
Shooting Modes |
Mode dial: Auto, Baby, Picture Stabilisation, Red-eye Reduction, Digital ZOOM, Portrait, SP
(Scene Position), Movie
SP: Landscape, Sport, Night, Natural Light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual |
Shutter Speed |
(Auto mode) 1/4 sec. to 1/2000 sec. (All other modes) 8 sec. to 1/2000 sec. |
Continuous Shooting |
Top-3: (max 1.7 frames/sec.) |
Focus |
Auto focus (Centre) |
White Balance |
Automatic scene recognition.
Preset Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
Fluorescent light (Cool White), Incandescent light |
Self-timer |
Approx. 10 sec./2 sec. delay |
Flash |
Auto flash
Effective range: (ISO 400): Normal: Wide angle: Approx. 60cm - 3.0m / 2.0 ft. - 9.8 ft.
Telephoto: Approx. 1.2 m - 1.9m / 3.9 ft. - 6.2 ft.
Macro: Wide: Approx. 30cm - 80cm /1.0 ft. - 2.6 ft.
Telephoto: Approx. 70 cm - 1.5 m / 2.3ft. - 4.9 ft.
Flash modes:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro. |
LCD Monitor |
J110w : 2.7-inch, Approx.230,000 dots, amorphous silicon TFT color LCD monitor, Approx. 97% coverage
J150w : 3.0-inch, Approx.230,000 dots, amorphous silicon TFT color LCD monitor, Approx. 97% coverage |
Movie Recording |
640 x 480 pixels / 320 x 240 pixels, 30 frames/sec. with monaural sound,
*Zoom function cannot be used during movie recording. |
Photography Functions |
Face Detection (with Auto red-eye removal), Best framing, Frame No. memory |
Playback Functions |
Face Detection (with Red-eye removal), Slide show, Trimming, Multi-frame playback (Micro Thumbnail mode included) Sorting by date, Image rotate |
Video Output |
NTSC / PAL selectable |
Digital interface |
USB 2.0 High-speed |
Power Supply |
NP-45 Li-ion battery (included), CP-45 with AC adapter AC-5VX (sold separately) |
Dimensions |
92.0 (W) × 57.9 (H) × 22.6 (D) mm / 3.6 (W) × 2.3 (H) × 0.9(D) in.
(excluding accessories and attachments) |
Weight |
J110w: Approx.141g / 5.0 oz. (excluding accessories, batteries and memory card)
J150w: Approx.146g / 5.1 oz. (excluding accessories, batteries and memory card) |
Accessories Included |
Li-ion battery NP-45, Battery charger BC-45A, Hand strap, USB cable, A/V cable, CD-ROM: FinePix Viewer S / FinePix Viewer, Owner's Manual |
Optional Accessories |
Li-ion battery NP-45, AC power adapter AC-5VX, DC coupler CP-45, Battery charger BC-45 |
Guide to the number of available frames for battery operation |
Approx. 150 frames |
FinePix J120/J100 Digital Camera – Specifications*
Number of Effective Pixels |
10.0 million pixels |
CCD Sensor |
1/ 2.3-inch CCD |
Storage Media |
Internal memory (Approx. 24MB)
SD memory card / SDHC memory card |
File Format |
Still image: JPEG (Exif Ver 2.2 ) Movie: AVI (Motion JPEG ) with sound
(Design rule for Camera File system compliant / DPOF-compatible) |
Number of Recorded Pixels |
Still image: 3,648 × 2,736 (10M) / 3,648 × 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 × 1,536 / 1,600 × 1,200 / 640 × 480 |
Lens |
Fujinon 5x Optical zoom lens , F 3.3 (Wide) - F5.1(Telephoto) |
Lens Focal Length |
f=6.3 – 31.5mm, equivalent to 35 - 175mm on a 35mm camera |
Digital Zoom |
Approx. 5 .7x |
Aperture |
F3.3/5.1(Wide), F5.1/8.0 (Telephoto) |
Focus Distance
(from lens surface) |
Normal: Wide Angle: Approx. 60cm / 2.0 ft. to infinity
Telephoto: Approx. 1.5m / 4.9 ft. to infinity |
Macro: Wide angle: Approx. 5cm - 80cm / 2.0 in. - 2.6ft.
Telephoto: Approx. 1.0m – 2.0 m / 3.3ft. – 6.6ft |
Sensitivity |
Auto / Equivalent to ISO 64 / 100 / 200 / 400 / 800 / 1600 / 3200 (Standard Output Sensitivity) * ISO3200: 3M pixels or lower (Number of recorded pixels) |
Exposure Control |
TTL 256-zones metering |
Exposure Mode |
Programmed AE |
Shooting Modes |
Mode dial: Auto, Baby, Picture Stabilisation (Anti-blur), Red-eye Reduction, Digital Zoom, Portrait, SP, Movie,
SP: Landscape, Sport, Night, Natural Light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual |
Shutter Speed |
(Auto mode) 1/4 sec. to 1/2000 sec. (All other modes) 8 sec. to 1/2000 sec. |
Continuous Shooting |
Top-3: (max 1.7 frames/sec.) |
Focus |
Auto focus (Centre) |
White Balance |
Automatic scene recognition.
Present: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light) |
Self-timer |
Approx. 10 sec./2 sec. Delay |
Flash |
Auto flash
Effective range: (ISO 400): Normal: Wide angle: Approx. 60cm - 3.0m / 2.0 ft. - 9.8 ft.
Telephoto: Approx. 1.5 m - 1.9m / 4.9 ft. - 6.2 ft.
Macro: Wide: Approx.30cm - 80cm / 1.0 ft. - 2.6 ft.
Telephoto: Approx.1.0 m - 1.9 m / 3.3ft. – 6.2 ft.
Flash modes:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro. |
LCD Monitor |
J100: 2.7-inch, Approx.230,000 dots, amorphous silicon TFT colour LCD monitor, Approx. 97% coverage
J120: 3.0-inch, Approx.230,000 dots, amorphous silicon TFT colour LCD monitor, Approx. 97% coverage |
Movie Recording |
640 x 480 pixels / 320 x 240 pixels, 30 frames/sec. with monaural sound,
*Zoom function cannot be used during movie recording |
Photography Functions |
Face Detection (with Auto red-eye removal), Best framing, Frame No. memory |
Playback Functions |
Face Detection (with Red-eye removal),Slide show, Trimming, Multi-frame playback (Micro Thumbnail mode included) Sorting by date, Image rotate |
Video Output |
NTSC / PAL selectable |
Digital interface |
USB 2.0 High-speed |
Power Supply |
NP-45 Li-ion battery (included), CP-45 with AC adapter AC-5VX (sold separately) |
Dimensions |
92.0 (W) × 57.9 (H) × 22.6 (D) mm / 3.6 (W) × 2.3 (H) × 0.9(D) in.
(excluding accessories and attachments) |
Weight |
J100 : Approx.141g / 5.0 oz. (excluding accessories, batteries and memory card)
J120 : Approx.146g / 5.1 oz. (excluding accessories, batteries and memory card) |
Accessories Included |
Li-ion battery NP-45, Battery charger BC-45A, Hand strap, USB cable, A/V cable, CD-ROM: FinePix Viewer S / FinePix Viewer, Owner's Manual |
Optional Accessories |
Li-ion battery NP-45, AC power adapter AC-5VX, DC coupler CP-45, Battery charger BC-45 |
Guide to the number of available frames for battery operation |
Approx. 150 frames |
*Specifications subject to change without notice